My initial intent is to create a media product that my audience will enjoy and find enlightening. The effects on my audience will be determined by uses and gratifications. There are 4 needs that audiences need to be fulfilled;
Diversion is the escapism from the audiences everyday life.
The audience creates a relationship between them and the character.
The audience is relating them self to the character and their personality and charisma
It is simply Information of what is happening in the world.
Audience take at least on of these needs from a media text. We hope to achieve Diversion and Personal Identity from our music video.