2. Research into music video's

There are many different types of music video's, all of which attempt to engage the audience correctly and effectively.

One important aspect of music video production is synaesthesia - the images conjured up by the listeners mind. This is important be cause if it is something completely different to what the viewer is actually seeing then it can produce and entropic effect, which could be useful in context but could be useless otherwise.


Kano - Rock n Roller




This illustrating video connotes wealth, 'swagger' and living the 'rockstar' life, this links up with the lyrics of the song , for example in the chorus he sings "my credit don't crunch, my swaggers insane" while in the background it shows a credit card shattering and notes connoting his wealth and riches. He also brushes himself off when he sings "my swaggers insane", this connotes his persona, demeanour and his attire.
The tempo of the song is moderate to fast and the cuts are in time with the beat. Jump cuts and quick editing is inserted when the music gets faster.
The genre of Kano is rap/dance and this genre is typical of boasting about wealth, money and clothes. So this song followed the conventions of the genre. The use of girls dancing in strobe lighting and fast cuts follows the convention of typical dance videos. Girls in revelling clothes follow the stereotypical forms and conventions of a rap video.


The Enemy - Away From Here






This music video visually relates to the song by illustrating the lyrics, for example when the singer sings "Away from here" there are cuts of planes and train tickets. This video is relevant to the genre by using the forms and conventions of the rock genre. Hectic, Loud and rebellious connotations are perceived through out.

Fatboy Slim - Push the Tempo




This video is very amplifying as we assume from the title that the song is about a fast song, but what is denoted in the video is people uncontrollably moving about, connoting craziness, uncontrollable and madness. this is video follows conventions to a certain degree as normally in dance genre videos you see people dancing and this video is connoting that the music is making them move. But this video breaks conventions by having it located in a foreign village rather than a club or in a place that connotes dance and fun.

Fatboy Slim - Weapon of Choice




This music video is completely disjuncture from the song, as the song is about a metaphorical weapon of choice. But the video completely doesn't relate to the song as it is just a man dancing through a hotel. the continuous editing of the man dancing means the cuts are not quick as the cut needs to give the viewer long enough to understand what is happening, Even though the song is a fast tempo. The use of editing is affective; especially when the music stops and builds back up again, this is shown visually by the opening of the lift doors.