14. Effects on audience related to my coursework

My initial intent is to create a media product that my audience will enjoy and find enlightening. The effects on my audience will be determined by uses and gratifications. There are 4 needs that audiences need to be fulfilled;
-Diversion
Diversion is the escapism from the audiences everyday life.
-Personal Relationships
The audience creates a relationship between them and the character.
-Personal Identity
The audience is relating them self to the character and their personality and charisma
-Surveillance
It is simply Information of what is happening in the world.

Audience take at least on of these needs from a media text. We hope to achieve Diversion and Personal Identity from our music video.